SISIA.

Senior Business Intelligence Consultant · Riyadh

SYED IKRAM ALI

Transforming Complex Data Into Strategic Business Intelligence.

Senior Business Intelligence Consultant | Enterprise Analytics & Automation

I design and deliver enterprise BI solutions, executive dashboards, and automated reporting systems that transform complex data into trusted insights and smarter business decisions.

POWER BI · MICROSOFT FABRIC · AZURE · DATA ENGINEERING · REPORTING AUTOMATION · ADVANCED ANALYTICS

  • Riyadh, Saudi Arabia
  • 10+ Years of Experience
  • Transferable Iqama
  • 15-Day Notice
Illustrated portrait of Syed Ikram Ali
250+
Dashboards Built
BI reporting and visualization
10+
Years of Experience
Enterprise BI delivery
5
Industries Served
Cross-industry expertise
$50M+
Budgets Reported
Financial analytics and visibility

Capability spotlight

Reporting & Data Automation

Less Manual Work. More Intelligent Decisions.

I streamline enterprise reporting by connecting data sources, automating repetitive workflows, and delivering reliable insights when decision-makers need them.

01

Report Scheduling

Automated distribution of recurring reports, management summaries, and executive reporting packs.

02

Automated Data Refresh

Reliable refresh processes using scheduled pipelines, data gateways, and monitoring.

03

Data Transformation

Consistent data cleansing, preparation, and transformation using Power Query and ETL processes.

04

SQL & Data Integration

Connecting enterprise data sources and building structured, reporting-ready datasets.

05

Workflow Automation

Streamlining recurring business tasks through automated notifications, approvals, and reporting workflows.

06

Data Quality & Governance

Applying validation controls and governance practices to strengthen confidence in business reporting.

How a reporting cycle changes

  1. Sources connected once
  2. Scheduled refresh through gateways
  3. Validation rules run automatically
  4. Governed model feeds every report
  5. Subscriptions deliver the pack

Illustrative workflow. Measured results are listed under Outcomes, Not Activity.

Executive profile

The Experience Behind the Insight

01

My Professional Journey

With more than 10 years of experience, I help organisations transform complex and fragmented data into trusted reporting, executive intelligence, and actionable business insights.
02

Solutions I Deliver

  • Enterprise BI dashboards and analytics
  • Reliable data models and semantic layers
  • Reporting and workflow automation
  • Data integration and report modernisation
  • KPI frameworks and performance monitoring
  • Stakeholder training and analytics adoption
03

The Business-First Advantage

My finance and business reporting background helps me connect technical solutions with real organisational priorities, ensuring analytics answer the questions that matter to decision-makers.
  • Finance and FP&A background
  • Governance aligned to NDMO standards and PDPL requirements
  • Executive stakeholder communication
  • Fluent English · Conversational Arabic

Impact

Outcomes, Not Activity

Career-wide achievements

250+
Dashboards Built
10+
Years of Experience
5
Industries Served
$50M+
Budgets Reported

Project-specific achievements

Proven Delivery

  • 70+Business Users TrainedThe Citizens Foundation
  • 60+Legacy Reports MigratedRemat Al-Riyadh
  • 40+KPI Definitions StandardisedRemat Al-Riyadh
  • 30+Executive Dashboards DeliveredRemat Al-Riyadh
  • 20+Staff-Hours Saved WeeklyReporting Automation · Remat Al-Riyadh
  • 1,000+Employee Records SecuredRow-Level Security · Remat Al-Riyadh

Selected Project Outcomes

−90%

Refresh failures

Remat Al-Riyadh

+40%

Self-service adoption

The Citizens Foundation

+20%

Forecast accuracy

RES Pharmaceuticals

−20%

Stockouts

BachaaParty

Delivery methodology

13 Steps. 4 Phases. One Proven Delivery Framework.

From business discovery to enterprise adoption, every engagement follows a structured approach built around quality, collaboration, and measurable outcomes.

Toolkit

Technology That Powers Business Outcomes

BI & Visualization

Executive dashboards that leadership trusts and uses.

Power BIDAXPower QuerySemantic ModelsRLSPaginated ReportsReport ServerGatewaysTableauExcel / Power Pivot

Result · 30+ executive dashboards in the current role.

Data Engineering

Governed, reporting-ready models built on reliable pipelines.

T-SQLPL/SQLMicrosoft FabricAzure Data FactoryAzure SynapseDatabricksSSAS TabularSSISStar Schema

Result · 60+ legacy reports migrated; refresh failures down 90%.

Automation

Repetitive reporting replaced with dependable workflows.

PythonPower AppsPower AutomateSharePointMicrosoft ListsMicrosoft CopilotREST APIsDenodo

Result · Workforce reporting automated, saving 20+ staff-hours weekly.

Enterprise Systems

ERP, CRM and API data joined into one reporting layer.

SAPOracle ERPSalesforce CRMDynamics GPMicrosoft Project

Result · Four CRM systems unified at The Citizens Foundation.

Finance Analytics

Finance-literate analytics that answer the board's questions.

FP&ABudget vs ActualVariance AnalysisKPI ScorecardsSLA FrameworksIFRS / GAAP

Result · Forecast accuracy up 20% at RES Pharmaceuticals.

Governance & Delivery

Consistent definitions and controlled access to sensitive data.

NDMO StandardsPDPL RequirementsData QualityKPI CertificationStakeholder ManagementAgile

Result · 40+ enterprise KPI definitions standardised.

Technology ecosystem

Connected Data. Trusted Intelligence.

How the tools I use fit together, from source systems to insight. Each project uses the combination it needs.

  1. 01

    Data Sources

    • SAP
    • Oracle ERP
    • Salesforce CRM
    • Dynamics GP
    • SharePoint
    • REST APIs
  2. 02

    Storage & Warehousing

    • SQL (T-SQL, PL/SQL)
    • Azure Synapse
    • Databricks
    • Denodo
  3. 03

    ETL / ELT

    • Microsoft Fabric
    • Azure Data Factory
    • SSIS
    • Power Query
  4. 04

    Analytics

    • Power BI
    • DAX
    • SSAS Tabular
    • Paginated Reports
    • Tableau
  5. 05

    Automation

    • Power Automate
    • Power Apps
    • Microsoft Lists
    • Data Gateways
  6. 06

    Advanced Analytics

    • Python (Pandas, NumPy)
    • Microsoft Copilot

Credentials

Certifications & Certificates

Microsoft Certified: Power BI Data Analyst Associate

Microsoft · Certification · PL-300

Business Intelligence Professional Certificate

IBM · Professional certificate · 2023

Advanced Data Analytics Professional Certificate

IBM · Professional certificate · 2022

Data-Driven Decision Making & Dashboarding

Google · Course certificate · 2022

Bridges × Microsoft

Bridges · Credential