Career
Finance First. Business Intelligence Throughout.
Ten years across government, non-profit, retail, pharmaceutical and telecom organisations, moving from financial reporting to enterprise BI leadership.
- Design and deliver 30+ executive Power BI dashboards across Finance, HR and Operations for 10+ departments.
- Integrated SAP, Oracle, Salesforce, SharePoint and REST API data into governed datasets, refreshed automatically eight times daily.
- Automated workforce reporting for attendance, leave and compliance, saving 20+ staff-hours weekly.
- Implemented row-level security and data masking aligned to NDMO standards and PDPL requirements for 1,000+ employee records.
- Standardised 40+ enterprise KPI definitions as a certified single source of truth for the executive committee.
- Migrated 60+ legacy reports to governed semantic models, reducing refresh failures by 90%.
Credentials
Microsoft Certified: Power BI Data Analyst Associate
Microsoft · Certification · PL-300
Business Intelligence Professional Certificate
IBM · Professional certificate · 2023
Advanced Data Analytics Professional Certificate
IBM · Professional certificate · 2022
Data-Driven Decision Making & Dashboarding
Google · Course certificate · 2022
Bridges × Microsoft
Bridges · Credential
Education
MBA, Business Analytics
Ilma University, Karachi · 2019
Bachelor of Commerce
Dadabhoy Institute of Higher Education · 2016